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Fair Price

Our wool is sourced directly from the nomadic herders’ cooperatives throughout Mongolia.  This ensures that the nomads gets paid 2 to 3 times more than selling their wool to traders and brokers. Since the traditional trading middleman is set aside, you pay fair price for our products. 


Ethical Working Conditions

The garment industry is labour-intensive as it largely depends on human capital to produce its end products. Fashion retailers are often linked with the use of child labour, and the inhumane working conditions in factories located in developing countries.
Our production takes place in Mongolia, where a garment worker earns well above their peers in other developing countries. We work with SMEs that are transparent and willing to grow with us. At Good Wool Story, we strive towards socially responsible manufacturing, where everyone and everything is treated with respect, fair compensations, and safe and clean working facilities.

Biodegradable Materials

Polyester, nylon, acrylic, and other synthetic fibers — all of which are forms of plastic — are now about 60 percent of the material that makes up our clothes worldwide. These fibers are not biodegradable and contribute to the ocean plastic pollution by leaching into the environment when being washed. When garments made of these fibers end up in landfill it takes them hundreds of years to decompose, contributing to the ever-increasing piles of waste in landfills.
Good Wool Story uses 100% natural wool fibers which are naturally biodegradable. This makes wool the obvious choice for anyone concerned about the health of our planet.

No Bleaching & Dyeing

To process raw materials into textiles, manufacturers make use of a lot of chemicals. Most of the time the natural fibers are bleached and then dyed by various hazardous, often carcinogenic chemicals. A vast amount of the waste water contaminated with these toxic chemicals makes its way back to the ecosystem.
Our wool is NOT bleached or dyed. The colours you see are the unique natural shades of the yaks, camels and sheep.

Carbon-Neutral Shipments

With the help of Greenamity we neutralize the carbon dioxide emitted during our shipments from Mongolia to Belgium, and from Belgium to end customers through planting of trees in Madagascar.

2% of Sales for the Planet & People

Two percent of our sales will go towards supporting environmental projects organized by Mongolian NGOs. These projects aim to tackle the grassland degradation by facilitating the nomadic herders to manage their livestock responsibly and sustainably. This not only helps preserving the environment, but also empowers herders economically by increasing their earnings and facilitating a steady stream of income for them throughout the year.

Read more: Our WHY

Size Guide for All Products - Please scroll down to find the right product chart

Measurement chart for basic unisex pullover for sizes small, medium and large

Measurement chart for men's cardigan for sizes small, medium and large

Measurement for women's leggings for sizes small, medium and large