FREE shipping on EU orders over €199

January 15, 2019

For every action, there is an equal and opposite reaction. Ask why before you buy.  

Did you know that the fashion industry…

  • Is responsible for 92 million tons of solid waste dumped in landfills each year?
  • Is producing 20 percent of wastewater?
  • Is generating more greenhouse gas emissions than all international flights and maritime shipping combined?

My name is Nomindari Mendee. I was born and raised in Mongolia, from where one can find the best quality cashmere fibers in the world.

Although cashmere is usually associated with luxury and elegance, its producers, goats, are not exactly graceful when it comes to the environment. The goats have sharp hooves that cut through the soil surface. They bite the plants and the grass with their roots out of the ground, which makes it difficult for the already fragile grassland to recover. 

To support grassland regeneration in Mongolia, we established a company that offers wool products that are an alternative to cashmere.

At this point, 65% of the national territory is threatened by desertification, and the numbers don’t seem to be getting any better. My wish is to help support grassland regeneration in Mongolia, by using an alternative to cashmere, and by dedicating a part of our sales towards environmental projects. That’s how Good Wool Story came to life.

Our mission

Good Wool Story is an advocate of slow fashion, where clothing is created with timeless design, high-quality craftsmanship, and ethical production. We strongly believe that clothing that is loved and cared for lasts longer in our wardrobes.

When people wear it, they care for themselves but also for society and the environment as a whole. Good Wool Story offers products of comfort and elegance that care for the planet and people by supporting projects that preserve the environment and empower the people at the very bottom of the supply chain.

Good Wool Story endeavors to be 360-degree socially responsible business by empowering people and protecting the nature.

We are working directly with a handful of manufacturers who specialize in producing cashmere and yak wool garments in Mongolia to build a comprehensive, long-term strategy toward a brighter future. The employees of these manufacturers are paid higher wages than their counterparts in China and in other Southeast Asian countries. The raw materials are sourced directly from nomads via herder’s cooperative organizations. 

Why Good Wool Story?

  • We offer clothes made of yak wool, an environmentally friendly alternative to cashmere.
  • Our wool is bought directly from the nomadic herders at a fair price.
  • Our products are manufactured in socially responsible factories.
  • We use recycled paper packaging, no plastic included.
  • We neutralize our carbon emission through planting of trees.
  • We dedicate 2% of our sales to environmental projects.

    Why yak wool?

      Besides being the environmentally friendly alternative to cashmere, yak down has earned recognition for its remarkable qualities. 

      Winters in Mongolia are long and harsh, with temperatures ranging from -20°C to -50°C. Mongolian yaks are adapted to survive in this extreme weather condition, with the help of their warm undercoat of hair, named yak down. In late spring, yaks shed their down naturally to prepare for the warm temperatures. This is when the nomadic herders hand-comb the yaks to source this precious quality fiber.

      • Soft: the diameter of the fiber ranges between 16-20 microns, making its softness comparable to that of cashmere.
      • Fire-resistant: this property makes it an ideal fiber for textile products such as curtains, throws, bedding, but also clothes.
      • Odor-resistant: the anti-microbial properties of yak down prevent bacteria from thriving on sweat, thereby reduces odor.
      • Breathable: yak wool can absorb moisture equal to 30% of its weight. It can adapt to a different humidity level.
      • Hypoallergenic: it is resistant to mold growth and inhibits dust mites.

      “Every purchase YOU make is a chance to VOTE with your wallet.” 

      Read more: Our WHAT


      • Copenhagen Fashion Summit: How NOT to make the fashion industry more sustainable. Retrieved January 24, 2019, from
      • Why fast fashion needs to slow down. Retrieved January 24, 2019, from

      Also in Reading Corner

      Detangling the Negative Impact of the Fast-Fashion Industry
      Detangling the Negative Impact of the Fast-Fashion Industry

      April 28, 2020

      The very model which enables fast-fashion to exist is to choose highly trendy designs and mass produce them and deliver them on time to consumers at an affordable price. When we dismantle this sentence, we have the four pillars where the fast fashion model is built upon, which are the trendy styles, mass production, on-time delivery, and low price.

      Continue Reading

      Change Is the Only Constant
      Change Is the Only Constant

      April 07, 2020

      It has been almost three months since we received the news about this virus for the first time. A lot has changed during this period. Life as we knew abruptly left us without even bothering to wave at us as a gesture to say goodbye. Feeling lost and anxious, we have faced the reality of the world that is taken over by the invisible virus. 

      Continue Reading

      Rangeland Degradation in Mongolia
      Rangeland Degradation in Mongolia

      January 09, 2019

      Mongolian livestock sector is at a crossroads where it needs to change its management method drastically. Due to a lack of awareness about rangeland degradation along with the absence of policy, the number of herds almost tripled in just about three decades from 23 million to 66 million. A recent national study concluded that the carrying capacity of the pasture is greatly exceeded in many areas, and the overgrazing is a primary factor of rangeland degradation observed.

      Continue Reading

      Size Guide for All Products - Please scroll down to find the right product chart

      Measurement chart for basic unisex pullover for sizes small, medium and large

      Measurement chart for men's cardigan for sizes small, medium and large

      Measurement for women's leggings for sizes small, medium and large