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Our Mission

We advocate slow fashion, where clothing is created with timeless design, high-quality craftsmanship and ethical production. We strongly believe that clothing that is loved and cared for lasts longer in our wardrobes.

When people wear it, they care for themselves but also for the society and the environment as a whole. Good Wool Story offers products of comfort and elegance that care for the planet and people by supporting projects that preserve the environment and empower the people at the very bottom of the supply chain.

  • EXTRA SNUG GLOVES

    100% Yak Down

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  • A women wearing a yak wool sweater, a pair of yak wool leggings, a pair of yak wool knee warmers and a pair of yak wool socks.

    YAK WOOL CLOTHING

    100% Yak Wool

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Our Story

Although cashmere is associated with luxury and elegance, its producers, goats, are not exactly graceful when it comes to the environment. The increasing global demand for the fiber adds fuel to the fire. Based on 2016 data, 65% of Mongolian rangeland is degraded and 7% of it has already desertified. A recent national study concluded that the carrying capacity of the pasture is greatly exceeded in many areas, and the overgrazing is a primary factor of rangeland degradation observed in Mongolia.

  • To support grassland regeneration in Mongolia, we offer wool products that are an ecologically friendly alternative to cashmere.

  • Two percent of our sales goes towards supporting environmental projects. 

  • The carbon dioxide emitted during the shipment of our goods is neutralized through the planting of trees.

  • Our wool is neither bleached nor dyed. The colors you see are the unique natural shades of the yaks, sheeps and camels.

  • We choose to work with socially responsible manufacturers.

We contribute to the following Sustainable Development Goals of the United Nations.

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Size Guide for All Products - Please scroll down to find the right product chart

Measurement chart for basic unisex pullover for sizes small, medium and large

Measurement chart for men's cardigan for sizes small, medium and large

Measurement for women's leggings for sizes small, medium and large